Dunstan founded 4th Wall Strategy after 20 years working in agencies and consulting to investment companies. He has a strong track record of building and growing brands through deep understanding of businesses, the culture they exist in, and their customers. 

He has worked in a wide range of sectors, from alcohol, to financial services, to FMCG, to technology and media (and in both B2B and B2C), advising clients ranging from the largest private equity firms, to consultancies and advisory businesses, to corporates.