What we do

We work across the investment cycle to unlock value and identify routes to growth by understanding people, culture and the way businesses and brands can best leverage that broader context

    • What are the dynamics of a particular category and the brands within it? What investment opportunities stand out?

    • What development opportunities are there for existing portfolio brands? Where is the energy in the category and how might your brands best tap into it?

    • What acquisition opportunities might exist from a brand point of view (e.g. niche / upcoming brands with strong cultural energy)

    • Brand and category due diligence, to compliment legal / financial due diligence - an essential additional lens

    • Brand strategy and implications for acquisition

    • For example… brand + category + culture audits; merger strategy planning for brands / portfolio companies

  • How best to build value?

    • Brand (re)positioning

    • Comms development

    • New market entry

    • Understanding new audiences

    • New product development